How to start a car rental agency in Morocco: a practical checklist

1. Set up the company

Most agencies start as a SARL or SARL AU. You will need a registered address, a trade register (RC) number, an ICE and a tax identifier. A local accountant usually handles these formalities and knows the current requirements in your city.

2. Get the activity authorisation

Renting cars without a driver is a regulated activity in Morocco. Requirements (premises, minimum fleet, documents) are set by the transport authorities and can change, so confirm the current list with the regional transport administration before buying cars.

3. Insure every car for rental use

A standard private policy does not cover professional rental. Ask your insurer for a rental-specific policy and check what is covered for the renter, theft, glass and assistance.

4. Choose your first cars

• Start with models customers ask for and that are cheap to repair: city cars and compact sedans.
• Diesel is popular for long trips; check fuel and maintenance costs per kilometre.
• Keep one car in reserve for breakdowns and overlapping bookings.

5. Organise from day one

Contracts, deposits, insurance and technical-inspection deadlines, and who has which car: get these out of notebooks early. A tool like Rentiffy keeps bookings, bilingual contracts and deadlines in one place, with a free plan for up to 5 cars.