Pricing your rental cars for summer and the high season
How Moroccan agencies can adjust prices for summer, holidays and the return of Moroccans living abroad without losing regular customers.
Know your real cost per day
Add up loan or purchase cost, insurance, tax, maintenance and cleaning per car, divided by the days it is actually rented. Below this, every rental loses money.
Plan the high season early
Summer and holidays bring customers living abroad and tourists, often booking weeks in advance. Set high-season prices and minimum rental durations before bookings arrive.
Rules that protect your margin
- Minimum 3–7 days in peak weeks.
- Higher deposit for long trips.
- Clear extra-kilometre price.
- Partial advance payment to confirm the booking.
Keep regular customers
Loyal local customers keep you alive the rest of the year. A small loyalty price or priority booking keeps them coming back.
Look at the numbers per car
Rentiffy shows revenue and costs per car, so you can see which models are worth keeping and which cost more than they earn.
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Read →Is each of your rental cars really profitable?
How to calculate profit per car — revenue, occupancy and real costs — and what to do with cars that lose money.
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